Last September, yes I know, nearly a year ago (I’m a bad blogger) in 2013, I was invited to the hotel opening for the new Sofitel Arc de Triomphe in the 8th district of Paris. And this past June I went to a press presentation of the newly renovated Mercure Montmartre in the 18th.
I thought it would be interesting to compare the two hotel openings and how they went about promoting their hotel.
What’s funny about the Sofitel opening is, I figured it wouldn’t be a big deal, just a visit of some rooms and maybe a glass of champagne. Boy was I wrong! I arrived to a swinging party stuffed full of Paris socialites and celebrities. About 800 people were invited to this party. Press people and fashion people. It was aparantly THE event to be at in September 2013.
So when I headed over to the Mercure Montmartre opening in June 2014, I was expecting a party. There was no party. It was a press presentation, and a very organized one at that! We were assigned a group with a few « guides » who brought us through a tour of the hotel, explaining the services and ideas behind the new design and decoration. I have to say, it was rather tedious, especially in the beginning, and we were not offered any refreshment of any sort before or during the tour. Continue reading A Tale of Two Hotel Openings : Partied or Pampered