This past summer I was invited to the Rolland Garros opening day by Happy Curious (a PR, communications and social intelligence firm) and Mastercard France for their project Priceless Paris. The goal was to offer a “priceless” moment to a selected bunch of Parisians (and I happened to be one of them! Lucky me!). But the project was more than just an afternoon of tennis. Happy Curious spent the Summer concocting and conducting a study for Mastercard on what Parisians feel are priceless moments in the city of light.
And so I was invited recently to a dinner at the Chambre des Oiseaux restaurant (a darling place with REAL homemade food, that I will surely return to) with a group of Paris bloggers for the revealing of the results of the study. What was discovered surprised me. I was heading to the dinner expecting to hear all sorts of “priceless Paris moments” that were full of wildly opulent desires and luxurious memories, costly events and exclusive venues. But no, the Parisian is much more simple than I had judged…the Parisian appreciates that which money cannot buy. My faith in the Parisian has hence been restored.