Article by Frank Cierpial
Tom Ford once said that marketing is an art in itself. I believe that, and it is one of my favorite parts of the Fashion Industry. When I was at ESMOD and working with a talented young African Designer, my favorite part of the final project was putting together the branding, because I simply love it. As a writer for Fashion Week, I thoroughly enjoy watching the branding that designers come up with for their season. Alon Livné is has this art of branding to a « T » as we say! I knew from the invitation that I was going to love the show. It was a plastic container with pink water inside of it. I knew from the invitation that his collection was going to be in some way aquatic and I was trying to imagine what his collection would be like up until the very second that the first model walked out in front of big pink fountain. This is the effect that Alon Livné has on the people that love him. He knows how to tell you his story from the beginning to the end. He is talented, handsome, dynamic, and Israeli. And, he has made his way to Paris and worked with A-List celebrities like Jennifer Lawrence, Lady Gaga, and Jennifer Lopez. Mr. Livné is a lovely person who you can tell really loves fashion and is very passionate about what he does. I really enjoyed his collection, his presentation of the event, and the entire experience in general, so I am very happy to bring you the Alon Livné Spring/Summer 2017 Presentation.
Like I said, walking up to the event, and being shown to the area where there was a big Pink Fountain, I knew that his collection was going to be somewhat aquatic. When the first model came out, I quickly understood that he was inspired by fashion of the past. As soon as I saw the pieces, I felt like I was transported to a Gianni Versace show in the 80’s. He had a retro yet modern take on bold colors and patterns and as someone who loves 80’s Fashion, I found it to be fantastic.
Looking at the pictures you will see very wavy and fluid patterns. This pattern is actually one of the signature patterns of Alon Livné. If you look at his prior collections, you will see this patterns like that a lot. You can even see aspects of it in his Bridal Couture line which is called Alon Livné White which I pray to Venus that I get to write an article about because it is one of the most beautiful lines I have ever seen in my life.
I encourage you all to check it out. In this collection however, If I had to pick three themes to define the collection, it would be oversize, non-traditional patterns, and retro yet futuristic, which I know is an oxymoron, but stay with me. There were a lot bright and bold colors most of which were hot colors being reds and pinks. At first sight, this collection is a lot to take in. Luckily, we got to catch up with him after the show to get some clarification on the collection.
Alon Livne is really a gem. He had a lot of interviews to do, but he gave every journalist and every blogger the same passion, energy, and time. After looking at all the funky patterns and bright colors, I had to ask him if there was in fact an inspiration from 60’s, 70’s, and 80’s fashion. He told me that there was an inspiration that came from a 60’s development in architecture and that I was therefore on the right track, but he clarified that he also wanted to create an aspect of futurism which put his collection somewhere in the middle between retro and futurism and therefore difficult to place in the past or the future. I told you there was a reason for that oxymoron! After solving the time period mystery, I then asked him what the significance of the water was. He told me that he used some Pink Vinyl Material and saw it as shiny and « slicky » and liked the idea of a big fountain in the middle. He then went on to say that the waves in the collection also had to do with the significance of the water. All in all, it was a fantastic event and he was a fantastic designer. I really hope to see more of his genius in the future. Feel free to check out his website for his ready-to-wear line and for his bridal brand Alon Livne White. Enjoy!