Alice is having a party and all of Paris is invited! Alice in Wonderland that is. Or as we say en français Alice au Pays des Merveilles. While we wait for Tim Burton’s highly anticipated film to hit cinema screens across the country on March 24th, we have the opportunity to delve into the magic before-hand at the Printemps department store on boulevard Haussmann in the 9th arrondissement. I was able to speak with Martin Butruille, the promotion manager for Disney France who negociated the campaign and contracts with Printemps. The well connected department store then dug into it’s deep teapot of artists and poured out a steaming cup of fashion that everyone seems to love! Mr. Butruille also worked on the approval of the window designs, backgrounds and concepts, but the couturiers were given artistic freedom on their garment creations. Not to be left out, Laduree has jumped in the mix, because what is a tea party without delicious things to eat?!? There are macarons EVERYWHERE. (If you don’t know what a macaron is, you are missing out on the most heavenly cookie on earth). And Laduree has created a Salon de thé éphémère inside the store, where you can delight in a macaron or two, a cup of tea, and all the amazing decoration that has gone into this promotional marriage of Printemps and Disney. I was also both delighted and sad to see a beautiful design by Alexander McQueen featured at the center of the window displays. It may very well have been his last piece. His creative genius will be greatly missed.
Okay, enough mad hatter jabber! More fashion!
If you would like to check out the Printemps pre-show online go to http://www.printemps.com/ the front page features the fun at the blvd Haussmann store. They are also doing promotional games on twitter and facebook : https://www.printemps.com/instantgagnant/jeux.aspx?idjeu=22
Don’t be late for tea with Alice!